Life, marketing and sales made easy

Amongst the many wild theories I am known to expound at length any time someone or something sets me off, is that everything is easy, and in many cases, things are far, far, far easier than they seem.

People seem to like this idea. They take enough interest to stay with me as I fizz with enthusiasm, and tell some of my stories of when this has been the case for me.

The vision of Project Flow Days

Dining room, Cobham Hall

We did our first Project Flow Day on Saturday, a glorious day, filled with sparks and flashes of inspiration, of vision, and of seeing how those projects could be easy, too. For me, being in that beautiful room, with those beautiful people, being part of that flowering of life and purpose, was in itself a vision come true – I’d seen it, experienced it, in moments of daydream – to the point that I surprised myself when I remembered I had not actually lived such a day before.

Relative speed

I was also surprised when someone pointed out to me how quickly the day had come to fruition. “You were only talking about it three weeks ago, as an idea, and now here you are!” My head tilted to the side as I considered this. In my world three weeks is a long time, but their surprise that something could happen so quickly triggered curiosity in me. How had it happened? What made it so easy?

Well, it just was easy. We set a date, my co-host Dave Kibby called someone he knew who had a stately home library for hire, and we started inviting people.

First Project Flow Day, Library, Cobham Hall

What is it for you?

I already knew the idea captured people’s attention, because for the few weeks before, I’d been asking everyone I met: “What is it for you? What is that you know in your heart you need to be doing?” and seen their faces go pale, or light up, or their mouths drop open. I knew people knew what they wanted and needed to do, I was pretty sure the offer of space to do it would be attractive and I knew, deep down, it was a good thing to do.

And as soon as we started talking about the day online, people started taking notice, sharing it, talking about it, and then they started booking to come.

Vision unfolding

From there, what? My vision was of a day of space, for people to work on their projects away from their everyday lives. The plan of how the day would unfold came to me complete, easy. It took me five minutes to write it down. I had some thoughts of what to say at the start, about how life is easy for me, and had a chat to my friend Stuart, who knows about these things, about how to introduce Dave so that his genius and vision would flow easily from there. All easy.

Endless examples

I was going to talk here about other examples, of similar moments of ease, but I won’t, for now. There’s just one more point I’d like to make: for me it’s passion, excitement and clarity of vision that fuels my choices of what to do. It’s that light in the eyes of another that tells me “Yes, this is it, this is the next thing, this is something that will make a difference.” When I feel that, I don’t even need to think “how will I do this?” – it simply unfolds.

With thanks to Lucy Whittington for her wisdom on “doing your marketing Thing”.

The Illusion of Control

I had a great conversation with my good friend, Yvette Lamidey, The Business Locksmith, on Monday, one of those conversations where prophetic things get said; we both heard Oracle statements for our futures.

In amongst a wide range of subjects, the idea of control of life came up. It’s an idea we like to cling to, that we can directly manipulate the objects and events in our lives, that things are stable, that the possessions and people we live with now will be with us forever.

But actually, we know that isn’t true. We know that things are temporary, that even the ground beneath our feet is less stable than it seems.

So what is going on here? Why do we ignore the evidence, and keep holding on tightly to what we know? Perhaps it’s the devil we know… that the things we can’t imagine look more frightening than the things we can. Perhaps it’s that we doubt our ability to handle something new. Perhaps it’s just the energy that it takes to run a hundred different scenarios, pre-planning contingencies, exploring the “what-ifs”. For lots of different reasons, it seems simplest to assume what has happened before will happen again, the same action will produce the same result… but we know, deep down, this isn’t always true.

So what then? What’s the alternative?

How about this? What if we were to surf life, moment by moment; watch the waves with a sense of the direction of movement, and trust in the thrill of the ride? What if we were to allow the roller coaster of emotions to freely move through us, bringing vivid experience, a continuous rush of beautiful, wild life, exhilarating?

There’s a lot to let go of to do this. Loosening the grip on possessions is the first, looking at everything we have around us, everything we hold in our hands, as a momentary thing that may or may not continue into our future. It requires letting go of thinking ahead with rigid expectation, of the sense of disappointment when things don’t go as planned, of judgement, comparing this moment to what it might have been; and then, once these are let go, living life this way consists of simply looking around the moment we have with wonder.

It also involves letting go of people: letting go of the picture we have of who they are or ought to be, and letting them be who they actually are, in the moment. None of us stay the same; we change powerfully from moment to moment: sometimes serious, sometimes sad, sometimes playful; but always, deep down, we are always love. We just bring that love in different forms, moment to moment.

It’s that truth that makes it safe to trust life, in the moment, and let go of the illusion of control.

(Thanks to inimitable Thinking Coach Dave Kibby: I can no longer tell which ideas are yours, and which are mine…)

Finding your Flow

Today I’m working on part two of my online course, Flow Your Book, and thinking about all the different ways people find their Flow.

For me personally, there are two ways it happens – it can be my own creative projects, usually writing, when I can go into that state where six hours later I look up and have to work to get the world back into focus. Or it can be sharing ideas, listening to someone who is speaking their truth.

That’s the magic of the work I do, every day – spending time with people who are in that space, who stay in it from the moment we connect to the moment we say goodbye, and hopefully beyond.

I don’t know if it’s just me, if it’s just that my eyes have recently opened, but there seem to be more and more people around me speaking from their hearts. It’s magical. It has a completely different feel to the way things were in the old life, where work was done for money and we were told people wanted to know “What’s in it for me?”

My new world isn’t like that – people give from their hearts, freely. Money might change hands, but that is no longer the central point; what they do and what they say comes from who they are.

I want to take this chance to say thank you to my inspired, inspiring clients, all of whom are living and speaking their truth through their work:

Lucy Whittington,

Dave Kibby, who speaks about the nature of reality,

Dr. Linda Mallory,, for calm, connected and conscious parenting

Dave Gammon, gorgeous storyteller, regaling us about the ups and downs of dating in middle-age – I’ll update this with details when his new book is released

Sam Russell, The Facebook Oracle,

Dion Johnson, helping people love their paid work,

Sarah Christie, beautifully eloquent on the subject of compassionate leadership,

Thank you all. Working with you is a dream come true.

The Inspired State

Distilled wisdom

Everything I have learned about how to live an inspired and fulfilling life has this morning distilled down into one simple principle:

The principle

There are two states we can live from – the Inspired State, and the Other one.

The principle came with a simple set of steps for applying it. If you like, join me in exploring how it works.

The background

Whatever we do from our inspired state will bring us joy, peace and love – all we have to do is find our way there, as often and for as long as possible. Once the see-saw begins to tip, it becomes easier and easier to get there and stay there, and life itself appears to shift.

The symptoms

It’s pretty easy to recognise which one we’re in. Here’s a list of their respective symptoms.

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